Recently, a new mechanism has been proposed to cure the problem of fermion mass hierarchy in the standard model (SM) model. In this scenario, all SM charged fermions other than top quark arise from higher dimensional operators involving the SM Higgs field. This model also predicted some interesting phenomenology of the Higgs boson. We generalize this model to accommodate neutrino masses (Dirac and Majorana) and also obtain the mixing pattern in the leptonic sector. To generate neutrino masses, we add extra three right-handed neutrinos (N iR) in this model. © 2012 American Physical Society.