Using sign and symbols as a mode of communication is a very old tradition. Our ancestors have used it efficiently to communicate and share thoughts between each other. In the later period, along with the evolution, different tools and techniques also developed to support and enhance the communication process. Use of type or letters was one such development in the history. This helped to translate language into a written form which can be preserved and share with wider audience. Across the timeline, designers and researchers have experimented with the different attributes of letterforms to communicate effectively. Through literature review and classroom case study, this paper has aimed to explore different approaches which can be used to make typography more experiential and spirited in the classroom setup as well as design projects. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.