The effect of power law index parameter of the non-Newtonian fluid on free convection heat and mass transfer from a vertical wall is analyzed by considering double dispersion in a non-Darcy porous medium with constant wall temperature and concentration conditions. The Ostwald-de Waele power law model is used to characterize the non-Newtonian fluid behavior. In this case a similarity solution is possible. The variation of heat and mass transfer coefficients with the governing parameters such as power law index, thermal and solutal dispersion parameters, inertia parameter, buoyancy ratio, and the Lewis number is discussed for a wide range of values of these parameters. © Springer Science+Business Media B.V. 2008.