This chapter analyzes the processes through which coherent claims about global identities are articulated. It argues that invocations of scale, such as the global, are contingent: they become meaningful in specific historical and cultural contexts. Two sets of media productions—“Global Indian” branding commercials and representations of “Hapa” identities centered in North America—constitute the empirical basis of the analysis. The chapter proposes that the construction of global identities is gainfully interrogated through the notions of scale-making processes ¹ and remediation ² : understanding media representations of global identities as remediated, scale-making processes disrupt straightforward conceptions of media and draw attention to the ways in which they are embedded in specific historical and cultural contexts. The chapter brings together theories of remediation and scale-making processes to highlight the ways in which particular imaginations of scale and media forms are choreographed into coherent articulations. In doing so, it also offers a methodological contribution toward analyzing claims to the “global.