An effective two-step process for the synthesis of functionalized flavans is presented. The proposed route comprises one-pot method involving Heck reaction with allylic alcohols and 2-iodophenols followed by reduction. These diols upon treatment with the Lewis acid mediated intramolecular cyclization, under mild reaction conditions, afforded the flavans. © 2017 Wiley-VCH Verlag GmbH & Co. KGaA, Weinheim