Header menu link for other important links
X
Global marketplace strategy and choice of interaction after termination of international joint venture
Published in Wiley-Blackwell Publishing Asia
2019
Volume: 28
   
Issue: 3
Pages: 177 - 184
Abstract
Foreign partner's global marketplace strategy significantly influences the choice of interaction after international joint venture (IJV) termination as supplier–buyer, complement, or competitor between terminated IJV partners. The domestic partner in IJV enables foreign firms to pursue its global marketplace strategy—transnational, multidomestic, global, or international. On IJV termination, foreign partner's perceived value creation from IJV shall be rendered void and is required to either look for a new domestic firm to collaborate or form an interaction after IJV termination with IJV's domestic partner. This study examines the role of foreign firm's global marketplace strategy on the choice of interaction after IJV termination as supplier–buyer, complement, or competitor using data on terminated two partner IJV headquartered in India. © 2019 John Wiley & Sons, Ltd.
About the journal
JournalData powered by TypesetStrategic Change
PublisherData powered by TypesetWiley-Blackwell Publishing Asia
ISSN10991697