We report on the effect of demagnetizing fields due to magnetite (Fe3O4) nanoparticles (NPs) on the efficiency of TiO2 based dye sensitized solar cells (DSSC). The addition of Fe3O4 NPs into the photoanode enhanced the power conversion efficiency of DSSC. This may be attributed to the magnetic field effect induced by the demagnetizing field produced by the magnetite NPs, which is evident from our micromagnetic simulation. Essentially, such a stray field would induce additional force on the electron motion and thereby enhancing the recombination time of these charge carriers. Enhancement in recombination time is directly evidenced by the increase in short circuit current density. In addition, we have carried out an electrochemical impedance spectroscopy (EIS) study to probe the mechanism of charge transport within the DSSC device. Quenching of intensity in phosphorescence data indeed infer a decrease in recombination rate. We calculated the value of demagnetization energy from NPs with micromagnetic simulations. Absorbed energy density of ‘s’ and ‘p’ polarized incident light estimated using transfer matrix model. © 2019 International Solar Energy Society