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Banking on Innovation, Innovation in Banking at ICICI Bank
, S. Dhir, S. Dhir
Published in John Wiley and Sons Inc.
2017
Volume: 36
   
Issue: 2
Pages: 6 - 16
Abstract
A robust banking sector is crucial to the economic health of every nation. In India, the fast-growing and competitive banking industry is being challenged by new regulations and ever-evolving customer needs. Based in Mumbai, Industrial Credit and Investment Corporation of India Bank has become a leader in its industry by strategically using technology to broaden its reach to under-served consumers in rural communities with innovative products, financial literacy outreach, and efficient modes of product delivery. Positioning itself as both technologically savvy and customer-friendly, Industrial Credit and Investment Corporation of India Bank has stayed ahead of the competition by anticipating customer requirements for secure, efficient, and seamless service. © 2016 Wiley Periodicals, Inc. © 2016 Wiley Periodicals, Inc.
About the journal
JournalData powered by TypesetGlobal Business and Organizational Excellence
PublisherData powered by TypesetJohn Wiley and Sons Inc.
ISSN19322054