Ambient solution and amorphous state room temperature phosphorescence (RTP) from purely organic chromophores is rarely achieved. Remarkable stabilization of triplet excitons is realized to obtain deep red phosphorescence in water and in amorphous film state under ambient conditions by a unique supramolecular hybrid assembly between inorganic laponite clay and heavy atom core substituted naphthalene diimide (NDI) phosphor. Structural rigidity and oxygen tolerance of the inorganic template along with controlled molecular organization via supramolecular scaffolding are envisaged to alleviate the unprecedented aqueous phase phosphorescence. © 2018 Wiley-VCH Verlag GmbH & Co. KGaA, Weinheim