This paper proposes a novel approach to solve the ordinal regression problem using Gaussian processes. The proposed approach, probabilistic least squares ordinal regression (PLSOR), obtains the probability distribution over ordinal labels using a particular likelihood function. It performs model selection (hyperparameter optimization) using the leave-one-out cross-validation (LOO-CV) technique. PLSOR has conceptual simplicity and ease of implementation of least squares approach. Unlike the existing Gaussian process ordinal regression (GPOR) approaches, PLSOR does not use any approximation techniques for inference. We compare the proposed approach with the state-of-the-art GPOR approaches on some synthetic and benchmark data sets. Experimental results show the competitiveness of the proposed approach. © 2012 Springer-Verlag.